The challenge
Starlight Developments needed a fresh brand and marketing strategy for Bella Vista, a new rental community in Central Saanich.
The goal
Highlight its serene yet convenient lifestyle to attract older singles, couples, and middle-aged families who value nature but also want easy access to the city.
Our approach
Eclipse360 developed a cohesive brand and marketing plan to showcase Bella Vista:
- Branding: Elegant visual identity with a calming colour palette and logo.
- Collateral: Floorplan handouts, brochures, signage, and leasing materials.
- Website: A mobile-friendly site with interactive maps, floorplans, and imagery.
- Video: Exterior drone footage and interior shots to highlight modern amenities.
- Digital marketing: Multi-platform campaign across Google Ads, Meta, and Demand Gen with targeted messaging, carousel ads, reels, and short videos.
